I am a Lead Digital Designer at Pegasystems. I like when something clicks; I love when I am faced with a complex design problem that requires a unique solution.
I believe that functional design goes beyond aesthetics, but it takes an analytical mind to deliver a product that is both pleasing to the eye and effective in its intended purpose.
To simplify this belief, I have repurposed the modernist architecture principle, Form follows function, as my own internal mantra. With this idea in mind, I believe that the form of something, in this case the visual design of a website, is inherited from the function (UX) of the experience.
I believe effective design in the creative advertising world should straddle the line of being award worthy and still effectively answering business problems.
Adobe Creative Suite (PS, AI, ID), Powerpoint design, InVision prototyping app
Web design, Mobile web design, Responsive design, Branding, photo-retouching, photo-manipulation, creative design for social media collateral, illustration, icon design