Agency client work / Genuine Interactive
Here is an early concept for Cumberland Farms, a part of the full redesign of their website.
At Genuine, we designed a fully responsive website for Cumberland Farms. Part of this included a "use my location" store finder that included gas prices to help promote their SmartPay gas program.
I worked with an art director and we produced two homepage design concepts. The client was overall very impressed with both concepts but ultimately chose my initial layout, infused with the art directors stronger consideration of the SmartPay store locator, where it became a crucial navigation element.
I was tasked with building out the inner pages in an effort to stay close to the overall direction started on the homepage.