Design trends are what shape the way we design for the web. There has been a pivotal shift from graphic heavy websites to super clean, flat designs that cater to Responsive Design, the new industry standard. This is old news. I know this, you know this.
You can close your eyes and probably already picture a cookie-cutter design-trending website. They're probably using Gotham font. The buttons are probably a flat pill shape. The type is probably thin. It looks great. But it's all the same.
As an interactive designer that leads with my visual foot more than my experiential foot, I find it necessary and almost critical to think beyond the trends and try to find value in the content. As a visual designer, where is the industry headed? Are we destined to deliver a design style that standardizes the web and how our audiences see it? Does UX as a discipline continue to be the driver that harnesses the web? Do we as visual designers take the back seat and lose our potency in the agency landscape? Or are we at another pivotal shift where we take the reigns and reinvent the web again?
As a purveyor of the digital experience, I look forward to shaping the next big design trend.